出版发行营销专业建设初探  

The Investigation of the Construction of Publication Marketing Subject

作　　者：朱栋梁[1] 周蔡敏[1] 

机构地区：[1]湖南大众传媒职业技术学院,湖南长沙410100

出　　处：《怀化学院学报》2006年第3期187-189,共3页Journal of Huaihua University

摘　　要：出版发行营销专业是高校为适应我国出版产业化转制、深化改革谋求更大发展和实现出版发行营销人员职业化和专业化的需要而开设的一个新专业。其专业建设应解决以下四个关键问题一是在专业定位与人才培养目标上,要体现培养应用型人才的特色;二是在师资队伍建设上,要注重专业的多学科特征和应用性特色;三是在教学内容及课程体系的改革与设置上,要形成突出实践环节的特色;四是在教学效果上,要凸现培养学生操作技能的特色。The publication marketing subject is a new subject which is founded for the need of transformation of publishing industrialization, deepening reform to achieve greater development, realization of the specialization of publication marketing personnel. Its construction should address the following four key issues： first, the subject positioning and the cultivation goal of talents. It must incarnate the characteristic of developing applied talents. Second, is about the construction of the faculty. It must pay great attention to the characteristic of multidisciplinary subjects and application. Third, is about the course content and the curriculum system＇s reform and establishment. It must get the feature of giving prominence to practice. Fourth, in the teaching effect, it must project the characteristic of training the operational skills of students.

关 键 词：专业建设 出版发行营销专业 专业定位 课程体系 师资队伍 

分 类 号：G230[文化科学]