日本动漫的发展路径——ANPANMAN带给我们的启示  

Japanese Cartoon's Road:Inspiration from ANPANMAN

作　　者：于素秋[1] 

机构地区：[1]中国人民大学外国语学院,北京100872

出　　处：《现代日本经济》2006年第3期57-61,共5页Contemporary Economy OF Japan

基　　金：日本国际交流基金会特别资助项目;项目编号:2005005

摘　　要：卡通人物ANPANMAN在日本家喻户晓,相关产品遍及全国。从纸面漫画到荧屏动画到实物,或者说从书店到影院到商店到美术馆,ANPANMAN的成长完美地演绎了日本动漫的发展路径:娱乐—产业—文化。作者柳濑嵩先生不仅通过动漫把他的作品奉献给孩子,给孩子们带来无穷的乐趣,而且通过产业手段和文化形式奉献给社会,为经济市场带来巨大的效益,为人们创造了美的世界,带来无限的精神愉悦。从ANPANMAN的产生和发展过程我们得到一种启示:动漫的目标不仅仅是娱乐,也不能停留在产业上,要向着更高的境界——文化发展。ANPANMAN has made its nation-wide reputation as one of the most celebrated cartoon characters in Japan, and various of its related products, including comics on paper, animation on TV screen and solid commodities, can be found in most bookshops, cinemas, stores and art museums in the country. The growth of ANPANMAN presents us with a vivid picture of Japan＇s approach to the development of animated cartoons： from entertainment to industry and then to culture. Mr. Takashi Yanase, the author of ANPANMAN, has not only amused children greatly, but has also created a particular culture and industry for the society, creating huge economic and spiritual benefits. The ANPANMAN style of development has proved that animated cartoon should be more than mere entertainment. It could go beyond industry to a loftier realm, that is, culture.

关 键 词：ANPANMAN 绘本 漫画 动画 产业 文化 

分 类 号：G130.313[文化科学]