论商业企业终端营销道德  

Terminal Marketing Moral of Business Enterprises

作　　者：薛永基[1] 时刚强[1] 苗泽华[1] 

机构地区：[1]石家庄经济学院商学院,河北石家庄050031

出　　处：《商业研究》2006年第10期176-179,共4页Commercial Research

基　　金：河北省2003年度哲学社会科学规划研究项目"河北省商业企业营销道德研究"的阶段性成果;项目编号:200302014

摘　　要：加强商业企业终端营销道德建设,不仅有利于更好地调整企业与相关利益者的关系,增强企业的核心竞争力,促进企业的持续发展,而且能够从根本上确保消费者的利益不受侵害,从而促进经济的繁荣,社会的和谐进步。就终端中的定价和服务两个方面探讨了终端营销道德建设,提出了定价和服务道德水平及标准,并对商业企业终端营销道德建设提出了若干建议。To Strengthen the construction of terminal marketing moral in business enterprises is not only good for adjusting the relationship between enterprises and correlate- benifitions, boosting up central competitive ability d enterprises, advancing sustainable development of enterprises, but also assures the customer benefit.This can build up the economic prosperity and social harmony.The paper discusses the construction of terminal marketing moral in terms d pricing and service.It puts forward the levels and standards pricing and service moral, and some suggestions on how to achieve it in business enterprises.

关 键 词：商业企业 终端营销道德 建设途径 

分 类 号：F713.50[经济管理—市场营销]