大学生日常消费决策中认知信息与情绪信息的交互作用  

The Interaction of Cognitive Information and Emotional Information in University Students on Consuming Decision-making

作　　者：王沛[1] 乔玉柱 

机构地区：[1]西北师范大学教育学院,兰州730070 [2]布里斯托大学心理学系

出　　处：《心理科学》2006年第3期716-720,共5页Journal of Psychological Science

基　　金：西北师范大学知识与科技创新工程资助项目(编号CX03-01)

摘　　要：采用自编日常消费决策材料,以决策依据和决策质量为指标,通过对120名男女大学生的研究,结果发现:⑴男女在决策依据和决策质量方面均无显著差异;⑵认知信息、认知信息与情绪信息的交互作用均对决策依据有显著影响,而情绪信息对决策依据无显著影响,认知信息、情绪信息以及二者的交互作用对决策质量均无显著影响;⑶不同的认知信息在负性情绪变化上存在显著差异,而在正性情绪变化上无显著差异。To explore the relationship between cognition and emotion in .social decision-making, self-made daily consumer decisionmaking tasks with deeision-basis and decision-quality as indices were assigned to 120 male and female university students. The re.suits were as follows： （1）No significant gender differences were found on the decision basis and the decision quality;（2） Except for emotional. information, cognitive information, the interaction of cognitive information and emotional information significantly influenced the decision-basis; but no significant influence was found on decision-quality; （3）Significant differences of the change of negative emotional information were found at different levels of cognitive information, but positive emotional information was unaffected.

关 键 词：社会决策 消费决策 认知信息 情绪信息 

分 类 号：B842.6[哲学宗教—基础心理学] B844.2[哲学宗教—心理学]