机电产品市场营销人才培养方案的探索和实践  

Research and Practice of the Project of Nurturing Marketing Talents in Mechanical & Electric Products

作　　者：国英[1] 

机构地区：[1]浙江机电职业技术学院经贸系,浙江杭州310053

出　　处：《机电工程》2006年第5期68-70,共3页Journal of Mechanical & Electrical Engineering

摘　　要：培养复合型人才是打造浙江先进制造业基地的需要。按照职业岗位的需求,机电产品市场营销人才在培养过程中,要注重培养和凸现机电产品知识运用、计算机基本操作、市场调研组织、机电产品推销和市场开拓、营销组织策划能力等五个方面的能力,以实现“具有较强机电产品营销实践技能的高等技术应用型专门人才”的培养目标。To train talents with multi-skills is the need for building advanced manufacturing base in Zhejiang Province, According to specific posts, such abilities as application of mechanical ＆ electrical products knowledge, computer operation, marketing research, marketing promotion and expanding, marketing organization have been focused on, so that we can achieve the objective of practical high technology oriented talents with strong marketing skill of mechanical ＆electrical products.

关 键 词：复合型人才 知识模块 模拟实训 综合能力 

分 类 号：G712[文化科学—职业技术教育学]