现代市场营销学浅析  

Analysis on the Modern Marketing Science

作　　者：赵剑林[1] 

机构地区：[1]洛阳工业高等专科学校,河南洛阳471003

出　　处：《科技情报开发与经济》2006年第9期158-159,共2页Sci-Tech Information Development & Economy

摘　　要：介绍了现代市场营销的发展方向:大市场营销、4C营销、5R营销和绿色营销。分析了现代市场营销与传统市场营销的不同特点,评价了现代市场营销的贡献。This paper introduces the developing directions of the marketing of the modem market, which are the marketing of major market, the 4C marketing, the 5R marketing and the green marketing, analyzes on the features of the marketing of the modern market different from that of the marketing of the traditional market, and evaluates the contributions of the marketing of the modem market.

关 键 词：现代市场营销 大市场营销 4C营销 5R营销 绿色营销 

分 类 号：F713.50[经济管理—市场营销]