浅谈地市党报楼盘广告话语的人文性  

Humanity in Advertisement for Multi-storey Buildings on Prefecture and City Level CPC Party Newspapers

作　　者：徐文策[1] 

机构地区：[1]扬州大学文学院,江苏扬州225002

出　　处：《江苏海洋大学学报（人文社会科学版）》2006年第2期85-87,共3页Journal of Jiangsu Ocean University（Humanities & Social Sciences Edition）

基　　金：江苏省哲学社会科学研究"十五"规划基金项目(04XWB005)

摘　　要：以地市党报自身所具有的较大权威性为研究起点,以其发布的楼盘广告作为研究对象,结合地市党报上所刊登的具体楼盘实例,对楼盘广告话语进行深入剖析。认为当前的地市党报楼盘广告注重以人为本铸造品牌,注重“硬件”人性化和“软件”个性化的转化,其广告话语体现了平民视角和人文关怀,具有鲜明的人文性色彩。Prefecture and city level CPC party newspapers are of great authority. This paper investigates into advertisements for multi-storey buildings carried on them, holding that these ads pay great attention to the brand making based on the concept of human-centeredness, and to the conversion from personified hardware to individualized software. The words used in these ads pay great tribute to the perspective of the average people with a thick and remarkable humane hue.

关 键 词：地市党报 楼盘 广告话语 人性化 

分 类 号：G216.2[文化科学—新闻学]