服装品牌推广中形象代言人现象之解析  

Analysis of Image Prolocutor Phenomenon in the Popularization of Garment Brands

作　　者：杨文明[1] 张玉芹[1] 

机构地区：[1]浙江纺织服装职业技术学院艺术与设计分院,浙江宁波315211

出　　处：《浙江纺织服装职业技术学院学报》2006年第2期35-37,共3页Journal of Zhejiang Fashion Institute of Technology

摘　　要：服装形象代言人由于具有一定的知名度,在目前的服装品牌推广中被广泛应用。然而企业在选用形象代言人时也暴露出了不少问题。本文针对这些问题提出了一些应对措施,以利企业更好地运用形象代言人的名人效应,更好地推广自己的服装品牌。Being well known to some extent, the garment image prolocutors have been widely applied in the popularization of garment brands these days. However, there still appear many problems in selecting image prolocutors. This paper puts forward some measures to these problems so that enterprises can make better use of the celebrity effect of image prolocutors and popularize their own garment brands.

关 键 词：服装品牌推广 形象代言人 解析 优势 问题 措施 

分 类 号：F713.8[经济管理—广告]