多维需求背景下高职教育产品营销研究  

The Study on the Product Marketing of Higher Vocational Education under the Background of Multi-Dimension Demands

作　　者：其日格夫[1] 

机构地区：[1]天津财经大学MBA中心,天津300222

出　　处：《青岛职业技术学院学报》2006年第B04期68-69,共2页Journal of Qingdao Technical College

基　　金：教育部"十五"规划重点课题<职业指导和创业教育的研究与实验>前期成果。项目号:DJB010891

摘　　要：中国高等职业技术教育,是中国社会经济迅猛发展的必然产物。高职院校必须按照市场经济的规律办学,高职教育才能步入发展的坦途。按照现代营销的理念和方法经营和管理学校,是全面提升高职院校的市场经营水平,增强其市场竞争能力和持续发展能力的必由之路。应在尊重多方需求的前提下,以开阔的视野,用营销的理念,深入研究多维需求背景下高职教育产品营销,才能形成有价值、有意义的研究成果。Chinese higher vocational education is the consequent outcome of China＇s rapid soctat economy development,Only by operating according to the market economy rules, can the higher vocational college develop well. Running itself based on the modern marketing beliefs and methods is the only way for the higher vocational college to improve its marketing management level and to strengthen its marketing competitive ability and the ability of continual development. The high vocational colleges should meet the demands from all sides, view things with an open vision, take advantage of the marketing beliefs and make an in-depth study into the product marketing of higher vocational education under the background of multi-dimension demands. Only on this premise can valuable and meaningful achievements be made.

关 键 词：高职教育产品 多维需求 营销 

分 类 号：G710[文化科学—职业技术教育学]