搜索引擎网络广告竞价排名比较分析  

Comparative Analysis on Bidding Rank of Network Advertisement in Search Engines

作　　者：王洪志[1] 王欣妮[1] 

机构地区：[1]山东聊城大学图书馆

出　　处：《数字图书馆论坛》2006年第6期65-68,共4页Digital Library Forum

摘　　要：互联网的发展，海量信息的涌现，使得搜索引擎占据着日益重要的地位。本文从搜索引擎发展三大定理出发，对比分析了网络广告的几种发展模式。然后，从经济学的角度对其进行了成本分析，指出了个性化发展的潮流，并就GOOGLE和YAHOO的一些做法进行了比较分析。With the development of Internet and emerging of massive information, search engines are playing increasingly important roles. The paper starts from three laws of search engines, and then analyzes several models of network advertisement. The following is an analysis from the viewpoint of economics＇ cost analyzing. The author makes a conclusion of development of individuation, and then gives a comparative study of network advertisement on GOOGLE and YAHOO.

关 键 词：搜索引擎 网络广告 竞价排名 

分 类 号：TP391.3[自动化与计算机技术—计算机应用技术]