投融资运营中零次情报有效性评估研究  

作　　者：唐永林[1] 陈荣[1] 严素梅[1] 

机构地区：[1]华东理工大学,上海200237

出　　处：《现代情报》2006年第6期182-184,共3页Journal of Modern Information

摘　　要：文章根据我国企业投融资运营特色,提出以人际网络中零次情报增强投融资运营的有效性、科学性的可能性。作者单位有多次为企业融资成功事例,在此基础上,对实际应用零次情报为投融资运营决策方如何快速反应,有效、科学地进行投融资运营,提出一种较为符合实际、且较具可操作的方法。On the basis of enterprises＇ financing or inveostment operation feature in our country, the article discussed the possibility of strengthening operation of financing or investment with zero level information in interpersonal network. Due to the fact that there have been several successful instances engaged in our unite, the author put a practicality and handling method for efficiendy and scientifically operating financing or investment work.

关 键 词：投融资运营 零次情报 投融资评估 有效性 企业 

分 类 号：G35[文化科学—情报学] F275[经济管理—企业管理]