美国高校招生广告的语篇结构模式  

Textual Pattern of Education Advertisements of American Colleges

作　　者：袁秀凤[1] 陈文娟[2] 

机构地区：[1]绍兴文理学院外国语学院,浙江绍兴312000 [2]浙江工商大学外国语学院,浙江杭州310035

出　　处：《外语教学》2006年第4期26-31,共6页Foreign Language Education

摘　　要：本文以M.Hoey和M.M cC arthy的语篇模式为理论框架,研究了若干英语招生广告,旨在证明英语招生广告的核心语义结构是“问题—解决”。文章首先对一则广告的展开模式进行分析,用修辞结构理论、及物性、评价系统理论论证了实现该语篇模式的特定语言体现。然后,对其他30则招生广告进行概括性研究,发现这同一次语类的语篇模式生成的语篇具有相似的语言结构和实现语篇目的的方法。Within the theoretical framework of M. Hoey ＆ M. McCarthy＇s textual pattern, the present paper studies dozens of English education advertisements, aiming to verify that the semantic structure of this sub-genre is problem-solutionhood. In the first place, the paper analyzes the textual pattern of one typical advertisement, and demonstrates the specific linguistic forms through which the textual pattern is realized in terms of the rhetorical structure, transitivity and appraisal system. Then, by probing into other thirty advertisements of the same sub-genre as a whole, it discovers that the texts generated in the same pattern share similar linguistic structures and fulfill the same discourse purpose.

关 键 词：美国高校 招生广告 语篇模式 问题 解决办法 

分 类 号：H315[语言文字—英语]