武汉童装市场分析及品牌发展策略  

A Study of Developing Strategy on Wuhan Child’s Wear Brand

作　　者：温振华[1] 

机构地区：[1]武汉职业技术学院服装系,湖北武汉430074

出　　处：《武汉科技学院学报》2006年第6期7-9,共3页Journal of Wuhan Institute of Science and Technology

摘　　要：在童装市场竞争日趋激烈的今天,武汉巨大的童装市场被外地品牌占去大半,本地的童装企业必须摈弃现存的弊病与不足。本文通过对武汉童装市场发展的可能性探讨,提出其发展的对策和建议:通过提高设计与技术含量,采取科学的市场营销策略,发展武汉的童装品牌。Competition on the rise in child＇s wear market, The huge clothing market of Wuhan has been mostly occupied by the brand of the other area. The local enterprise of child＇s wear must discard present disadvantage and weakness. The paper has presented the strategic suggestion by discussing the possibility for the development of Wuhan child＇s wear market--improving the component of designing and technology, adopting scientific marketing strategy, developing Wuhan child＇s wear.

关 键 词：童装 设计 营销策略 品牌 

分 类 号：F768[经济管理—产业经济]