扬州市玩具行业现状及其应对市场发展的策略  

On the Present Situation of Toys Industry in Yangzhou and the Corresponding Strategies of Marketing Development

作　　者：游文明[1] 王宏[1] 潘树国[1] 赵龙祥[1] 从曙 张煜 杨跃峰 

机构地区：[1]扬州职业大学,江苏扬州225009 [2]扬州市科技局,江苏扬州225009

出　　处：《扬州职业大学学报》2006年第2期28-31,共4页Journal of Yangzhou Polytechnic College

摘　　要：玩具业是扬州的传统产业,目前已发展成为扬州市出口创汇的主要行业之一,而且面临着更多更好的发展机遇,为此,在分析扬州玩具业发展现状的基础上,指出了扬州市发展玩具业的优势与意义,并提出产业优化提升的对策。Toys-making, one of the traditional industries of Yangzhou, has now developed into a major export-oriented industry, which has earned Yangzhou a lot of foreign exchange. And it＇s also faced with more and better opportunities in the development. Based on the analysis of the present situation of toys-making industry in Yangzhou, this paper points out the advantages and significance of developing toys-making industry. Meanwhile, it comes up with the measures to promote and perfect the toys-making industry.

关 键 词：玩具业 现状 建议 

分 类 号：TS958[轻工技术与工程]