山东服装消费市场潜力研究  

Research on Expense Potentiality of Shandong Clothing Market

作　　者：李敬华[1] 乔学胜[1] 

机构地区：[1]德州学院服装系,山东德州253023

出　　处：《德州学院学报》2006年第3期108-110,共3页Journal of Dezhou University

摘　　要：分析山东服装消费发展趋势和现状提供了研究山东服装消费市场潜力的必要性．在客观分析最新统计数据的基础上,选择了计算地区消费市场潜力的新方法,从服装市场购买力指数入手,全面考虑影响因素,以城镇居民和农村居民两个层面对山东省服装市场总消费潜力进行研究,保证了所得结论的可行性和实用性,为服装企业明确山东省消费空间,定位销售策略提供了依据．The necessities of studying the expense potentiality of Shandong clothing market are provided by analyzing its development tendency and present situation. Based on the comparative external analysis of the newest statistical data, the new method of calculating the local expense market potential has been chosen. Starting from the purchasing power index, comprehensively considering some factors, the research is conducted through the city and countryside inhabitants. The obtained conclusion of the total consumption potential of Shandong Province clothing market has guaranteed feasibility and usability. It helps the clothing enterprises be clear about the expense space in Shandong Province ＆ provides the basis on localizing sale strategies.

关 键 词：消费 市场潜力 购买力指数 定位 

分 类 号：F713.52[经济管理—市场营销]