风险管理在出版企业中的应用  

The Application of Risk Management in Publication Enterprises

作　　者：杨学忠[1] 郭华良[2] 

机构地区：[1]武汉理工大学出版社,湖北武汉430070 [2]武汉理工大学文法学院,湖北武汉430070

出　　处：《武汉理工大学学报（社会科学版）》2006年第4期515-518,共4页Journal of Wuhan University of Technology:Social Sciences Edition

摘　　要：从我国出版企业发展的现状入手,分析了出版企业在经济活动过程中可能存在的主要风险,并结合国内外风险管理相关研究成果,以及出版企业自身运营特点,提出了出版企业规避风险的各种途径与策略。This paper first deals with the present situation of publication enterprises development in China, and analyses the principal risks possibly existing in the process of economic activities for publication enterprises. The paper then proposes a variety of methods and strategies for circumventing risks combined with the relevant research achievements of risk management in and abroad, and with the own operating features of publication enterprises.

关 键 词：出版管理 风险识别 风险控制 

分 类 号：F271[经济管理—企业管理] G237.5[经济管理—国民经济]