我国家电市场竞争特点的回顾与分析  

Competitive Traits of Household Electric Appliances in Domestic Market:a Review and Analysis

作　　者：钟育赣[1] 许利华[1] 吴继研[1] 

机构地区：[1]广东商学院管理学院,广东广州510320

出　　处：《当代经济管理》2006年第4期45-49,共5页Contemporary Economic Management

基　　金：国家社会科学基金项目<中国家电市场的企业竞争与"价格战"问题研究>(01EJY008)成果之一

摘　　要：本文将中国家电市场的发展,分为形成期、成长期和成熟期等,回顾和分析了各阶段的主要特点和竞争形势的变化。指出我国家电市场是需求驱动的市场,家电业是需求拉动成长的行业;家电市场买卖双方的竞争态势,一直是主导行业结构的基本力量;“易进难出”的格局和技术路线、战略的高度同质化,是家电市场竞争过度和引发“价格战”的根本原因。The development of the household electric appliance （HEA） market has three stages： formation, growth, maturity and so on, After reviewing and analyzing the main traits of the stages and the changes of competitive situation, it points out that the domestic market of HEAs is animated by demand and its growth depends on demand. Meanwhile, it also points out that the competitiveness between buyer and seller in the market of HEA is the basic power of the structure of the trade, and the situation of ＂easy import and difficult export＂ , the technical path and the strategic similarity are the basic reasons of excessive competition and of the price war in the market of HEAs.

关 键 词：家电企业 市场竞争 特点 

分 类 号：F407.63[经济管理—产业经济]