试论现代企业的战略转变  

On Modern Enterprise Strategic Transition

作　　者：章新华[1] 

机构地区：[1]中共江苏省通州市委党校,江苏南通226300

出　　处：《吉林省经济管理干部学院学报》2006年第4期22-26,共5页Journal of Jilin Province Economic Management Cadre College

摘　　要：现代企业必须顺应形势发展需要,主动应对外部环境的变化。“十一五”期间,要从利润导向战略转向价值导向战略,从价格导向战略转向品牌导向战略,从机会导向战略转向能力导向战略,使自己永远立于市场竞争的不败之地。Modem enterprise should adapt to development＇ s needs, actively deal with outer environment＇ s changes. During the ＂11st Five-year Plan＂ period, it is necessary to change from profit-oriented strategy to value-oriented strategy, from value-oriented strategy to brand-oriented strategy, from opportunity-oriented strategy to capability-oriented strategy, so that we can always take the advantaged position.

关 键 词：现代企业 战略转变 价值导向 品牌导向 能力导向 

分 类 号：F272.3[经济管理—企业管理]