从凤形象的演变谈现代品牌形象设计的更新和发展  

From The Development Of The Image Of The Phoenix To The Innovation And Development Of The Image Design Of Modern Brands

作　　者：沈劲夫[1] 薛燕妮[1] 

机构地区：[1]武汉科技学院艺术与设计学院,湖北武汉430073

出　　处：《武汉科技学院学报》2006年第10期44-46,共3页Journal of Wuhan Institute of Science and Technology

基　　金：湖北省教育厅重点科研项目(项目编号:2002A29011)

摘　　要：本文通过对凤图腾形象艺术特征和文化内涵演变的研究和总结,找到其中与现代品牌形象设计的某种关联,并进一步探究它对当今品牌形象设计的启示,从而引发对合乎时代性和区域性的品牌设计观念的启示。Through research and conclusion on the development of the artistic features and cultural connotations of the phoenix totem, the article is determined to find not only certain relevance to the image design of modem brands, but also the enlightenment on the image design of modem brands. Furthermore, the article is seeking enlightenment on the concept of image design of modem brand that fits the correct time and place.

关 键 词：凤 演变 品牌形象 发展 

分 类 号：J04[艺术—艺术理论]