企业集群可持续发展的品牌策略  

Brand Strategy of Enterprise Cluster′s Sustainable Development

作　　者：孙习祥[1] 聂鸣[2] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074 [2]武汉理工大学管理学院,湖北武汉430070

出　　处：《武汉理工大学学报（信息与管理工程版）》2006年第9期84-87,共4页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金资助项目(70473026);湖北省科技攻关资助项目(2001AA401C67)

摘　　要：企业集群的可持续发展越来越成为社会各界关注的热点问题。在研究企业集群发展与升级和中小企业营销战略的背景下,提出了企业集群品牌的概念,阐述了其基本内涵;並概括指出了企业集群品牌战略是集群核心能力的重要来源,是集群发展壮大与扩张的旗帜,是促进集群可持续发展的战略举措。Sustainable development of an enterprise cluster is concerned by more and more people. Based on the research of developinent and upgrading of an enterprise cluster and marketing strategies of small ＆ medium -sized enterprises, the brand of enterprise cluster is defined and expounded. On this basis, it is put forward that the brand strategy of an enterprise cluster is an important resource of cluster＇s core competitiveness, a flag for development and expansion of a cluster, and a strategic measure of promoting enterprise duster＇s sustainable development.

关 键 词：企业集群 企业集群品牌 可持续发展 

分 类 号：F270[经济管理—企业管理]