体育赛事电视节目娱乐化之路——谈湖南卫视电视栏目“国球大典”  

A road to making sports games on TV programs entertaining——A discussion about the TV program "Grand Show of National Ping Pong"aired by Hunan Satellite TV

作　　者：林萍[1] 杨文运[1] 

机构地区：[1]河北师范大学公体部,河北石家庄050091

出　　处：《体育学刊》2006年第5期40-43,共4页Journal of Physical Education

摘　　要：“国球大典”由民间海选、大师对抗赛、乒乓嘉年华三大主体活动组成,这种高、低端互动的体育狂欢,创造性地走出了一条体育赛事电视节目“娱乐化”之路,促进了体育与大众传媒的互动与结合,促进了国内体育的市场化发展。＂Grand Show of National Ping Pong＂ consists of three major activities, namely, nationwide player screening, master match,and ping pong carnival.This kind of sports carnival, which provides high end and low end interaction,has creatively opened up a road to making sports games on TV programs entertaining,and promoted the interaction and combination between sport and public media as well as the development of sports marketing in China.

关 键 词：“国球大典” 体育赛事 娱乐化 社会与经济效益 

分 类 号：G80[文化科学—运动人体科学]