E-mail营销方法探讨  

The E-mail Marketing Method Study

作　　者：李燕[1] 

机构地区：[1]安阳工学院,河南安阳455000

出　　处：《安阳工学院学报》2006年第1期87-89,共3页Journal of Anyang Institute of Technology

摘　　要：随着互联网的进一步发展和普及,E-mail营销越来越成为商家进行营销的一个重要手段,但是E-mail营销的发展现状却并不容人乐观。因此,研究E-mail营销的策略应是商家的首要选择。With the development and popularity of Internet, E - mail marketing is becoming an important approach to marketing in businesses, but the current situation of the development of E - mail marketing is not satisfactory. Therefore, studying the strategies of E - mail marketing should be the priority of businesses.

关 键 词：E-MAIL营销 许可营销 病毒 技术 

分 类 号：F270.7[经济管理—企业管理]