我国中小企业网络营销适应性分析及发展策略  

The Strategies of Developing E-marketing for Chinese Small & Medium Enterprises

作　　者：魏兆连[1] 

机构地区：[1]青岛理工大学商学院,山东青岛266520

出　　处：《商业研究》2006年第17期103-105,共3页Commercial Research

摘　　要：21世纪网络营销成为企业营销的必然趋势,如何推进我国企业的网络营销,很多专家学者见仁见智,但对于中小企业如何发展网络营销的研究较少。中小企业在我国的社会经济中占有重要的地位,但网络营销现状堪忧,尤其需要关注。所以必须根据网络营销原理,结合我国中小企业的现状,就中小企业如何选择适当的网络营销策略进行探讨。In the 21^th, century e - marketing has already become a new trend for enterprise. Many academic professionals view differently on how to enhance the development of e - marketing in China. In this respect, few researches are done for small and medium enterprises which play an important role in Chinese economy. The current diffiulties in this area make it attracting more attention. The paper attempts to explore the appropriate e - marketing strategy for small and medium enterprises.

关 键 词：中小企业 网络营销 SWOT分析 对策 

分 类 号：F276.3[经济管理—企业管理]