对温州中小企业国际化经营的SWOT分析  

A SWOT Analysis on Internationalized Management of Wenzhou Small and Medium-sized Enterprises

作　　者：欧阳翰夫[1] 

机构地区：[1]温州职业技术学院公共教学部,浙江温州325035

出　　处：《温州职业技术学院学报》2006年第3期9-11,38,共4页Journal of Wenzhou Polytechnic

摘　　要：随着经济全球化程度的不断加深,国内市场逐渐国际化,为了寻求更大的经营机会,保护和扩大原有市场,克服贸易壁垒,追求优惠政策和先进技术,走国际化经营之路成为我国中小企业的战略选择。本文通过对温州中小企业国际化经营的SWOT分析,探讨温州中小企业国际化经营的战略选择问题。With the globalization of economy and gradual internationalization of domestic markets, it is a strategic choice for the small and medium-sized enterprises to take the road of internationalized management in order to seek more trading opportunities, to retain and expand the existing market, to overcome trade barriers and to seek for more favorable policies and more advanced technology. This article, making SWOT analysis on internationalized management of Wenzhou small and medium-sized enterprises, mainly probes into the issue or＂ strategic choice Wenzhou small and medium-sized enterprises should make in their internationalized management.

关 键 词：温州 中小企业 SWOT 国际化经营 

分 类 号：F272.3[经济管理—企业管理]