“基克兄妹”组合玩具即将面世,首创营销策划写入小说出版  

Brother and Sister Jike get out from book to tap toy market

出　　处：《玩具世界》2006年第9期63-64,共2页Toys World

摘　　要：据世界在线联盟（www．wolu．org）透露，由深圳市作家协会的一位神秘会员所写的世界首部科幻互动小说《基克兄妹》由作家出版社于去年出版后，虽未作任何宣传，但该书描写基因克降技术产生人兽新物种的内容仍引起了人们的关注，使得该书在全国新华书店已基本脱销。目前，一些业内人士想参考此书，也只得向远在北京的作家出版社读者服务部联系购买。According to www.wolu.org, the scientific fiction Brother and Sister Jike （for identification only） by a mysterious writer on Shenzhen Writer Association was published and out last year. Without any promotion efforts, the book drew many people＇s attention by telling a story of new species as a result of gene clone technology. The book was so popular that the supply could not meet the market demands.

关 键 词：出版社 组合玩具 营销策划 小说 基因克降 新华书店 读者服务 作家 

分 类 号：TS958[轻工技术与工程]