基于企业危机的渠道建设  

Channel constructing based on enterprise crisis

作　　者：崔升波[1] 王燕[1] 谭明[1] 

机构地区：[1]东北大学工商管理学院,辽宁沈阳110004

出　　处：《科技与管理》2006年第5期46-48,共3页Science-Technology and Management

摘　　要：渠道作为企业营销系统中重要组成部分,对于企业防止和化解危机都具有重要的作用。通过分析企业危机产生的原因,发现渠道在企业危机管理中的重要作用,以探明渠道问题和企业危机之间的关系,目的是研究如何建设高效畅通渠道,使其有助于企业防范和化解危机。As a vital part of the enterprise marketing system, sales channel plays an important role on the process of avoiding and converting enterprise crisis. This paper has analyzed the roots of the emergence of enterprise crisis and has explained the importance that channel acts in the crisis management, and then probes the connection between channel issues and enterprise crisis. The aim of this paper is to focus on how to construct an effective channel to keep the crisis away from the enterprise.

关 键 词：企业危机 渠道流 渠道成员 渠道建设 

分 类 号：F279.23[经济管理—企业管理]