涂布牛卡纸集束包装——产品的第二层媒体广告  

Cluster Package With Coated Natural Kraft——Second AD for Your Products

作　　者：卞南杰 

出　　处：《中国食品工业》2006年第9期52-53,共2页China Food Industry

摘　　要：任何一种包装解决方案的背后都对应着一种消费行为模式,任何一个广为接受的消费行为都代表了一个巨大的市场.本文就啤酒的集束包装所引导的消费市场做一个简短的讨论。As the largest output country, China enjoys more and more beer consumption. After long fast-developed period, beer industry entered a combined time. The latest tatistics showed that large beer enterprises have consistently increased their market shares, and brand fight has been carried out in a full scale on the strategic level. Now, the brand image has been the most important factor in competition. Back of the balance in dining consumption, there is a new high increasing point family consumption, which attract the general concern. So, this brings new request to beer package. In my opinion, Cluster Package with Coated Natural Kraft may be a good choice for brewers, as it has many benefits compared the traditional package.

关 键 词：包装 集束 广告 媒体 二层 产品 卡纸 涂布 

分 类 号：TS262.5[轻工技术与工程—发酵工程]