广告的审美魅力  

作　　者：林纾[1] 

机构地区：[1]华南师范大学美术学院

出　　处：《美术界》2006年第10期76-77,共2页Arts Circle

摘　　要：现代设计的概念是随着改革开放的步伐进入中国的,时至今日,中国的广告业也步随着经济和科技的飞速成长而有长足发展。广告每天都充斥于我们的眼球,在图象泛滥的今天,如何通过广告这个载体,在竞争中突围而出,重要的是广告的创意所在,也就是它的审美魅力所在。The general idea of design have had following the economy reform came to China, and today, the advertisement design also following the economy and technology has been rapidly developing. Advertisement are surrounding us everyway, everyday, how could we use it to win the competition in market, I think we should focus on the creativity of advertise, that is the way of appreciation of the beauty.

关 键 词：广告 消费文化 视觉文化 大众文化 广告营销 创意 

分 类 号：F713.8[经济管理—广告]