供应链企业间信任问题的博弈分析  

On Mutual Trust between Enterprises in Supply Chain:An Analyses Based on the Game Theory

作　　者：李娜[1] 

机构地区：[1]天津商学院管理学院,天津300134

出　　处：《价值工程》2006年第10期51-53,共3页Value Engineering

摘　　要：在新的市场环境下,信任已成为一个具有很强的理论意义和现实意义的课题;而供应链企业间的信任则是整个供应链存在和发展的基础。本文在运用博弈论的方法对供应链企业间的信任问题进行详细分析的基础上,提出了供应链节点上企业间实现信任的三种机制:法律机制、信誉机制和感情机制及其各自的分析模型。Trust has become an important theory under the uncertain and risking environment. Also, the trust between enterprises in supply chain is a foundation of the whole supply chain. In this article, this mutual trust is analyzed by game theory, in term of which the law mechanism, credit mechanism and emotion mechanism are proposed. Besides, the three models are provided for the three different mechanisms.

关 键 词：信任 博弈 机制 

分 类 号：F270.7[经济管理—企业管理] F224.32[经济管理—国民经济]