建筑陶瓷企业的竞争优势及战略定位分析  

Analysis on competitive advantages and strategic localization of building ceramic enterprises

作　　者：李海东[1] 周雷生[1] 钦冯燕[2] 

机构地区：[1]景德镇陶瓷学院工商学院,景德镇333403 [2]景德镇陶瓷学院设计艺术学院,景德镇333001

出　　处：《江苏陶瓷》2006年第5期1-3,6,共4页Jiangsu Ceramics

摘　　要：在分析我国建筑陶瓷企业竞争优势逻辑构成的基础上,探讨了建陶行业的竞争态势,指出了科技进步、核心技术创新、战略联盟、产品升级和品牌经营是我国建筑陶瓷企业实施成本领先战略和差异化战略定位,提升市场竞争力的中坚元素。Firstly, the logical structure of competitive advantages in building ceramic enterprises was analyzed, the competition situation of building ceramic industry was discussed. It was pointed that the technical advancement, the innovation of core technology, the strategic alliance, the product promotion and brand management are the most important factors which lead our building ceramic enterprises to implement the cost leading strategy and difference strategic localization, and to promote its market competence.

关 键 词：陶瓷企业 竞争优势 战略定位 

分 类 号：F426.7[经济管理—产业经济]