吕不韦和“文学”的商业化运作  

LU Bu-wei and Publicizing Literature in a Commercial Way

作　　者：刘洪仁[1] 朱光宝[1] 

机构地区：[1]四川教育学院中文系,成都610041

出　　处：《湖南商学院学报》2006年第5期87-89,共3页Journal of Hunan Business College

摘　　要：吕不韦既是一位商业奇才,也是一位文化功臣。他的《吕氏春秋》是一部体系分明、条理清晰的哲学与文学著作,而且也是“文学”商业化运作的成功典范。他将其书布于咸阳市门悬赏千金请人增删的创举,虽然主要是出于个人的政治目的,却让该书产生了广泛的社会影响。这给我们后人以深刻的启示,我们既要学习他敢于炒作的勇气,让“文学”与商业合璧;同时也要讲究炒作的原则和方法,维持起码的道德底线。Lu buwei was not only a genius in commerce, but also a person who made great contribution to literature. His “ Lu Shi Spring and Autumn Annals” was a well-organized philosophical and literary work and at the same time a successful example of Publicizing Literature in a commercial way. He put his book at the gate of Xianyang City and offered a high price reward for revising it. Though he did it mainly for his personal political purpose, his way in doing so made s work a great influence on society, and gave the later generations deep enlightenment We should not only learn from him his courage to publicize： his works commercially, to the principles and ways of publicity for the purpose of affirming the basic standard of morality.

关 键 词：吕不韦 《吕氏春秋》 商业运作 

分 类 号：B229.2[哲学宗教—中国哲学] F7[经济管理—产业经济]