事业与营业:胡政之媒介经营理念略论  

Enterprise and Management: the Analysis of Hu Zhengzhi's Media Management Thinking

作　　者：贾晓慧[1] 王瑾 

机构地区：[1]天津大学社会科学系,天津300072 [2]成都航空仪表公司,四川成都610091

出　　处：《华中科技大学学报（社会科学版）》2006年第6期97-102,共6页Journal of Huazhong University of Science and Technology(Social Science Edition)

基　　金：天津市哲学社会科学规划项目(TJ05-ZL008)

摘　　要：在军阀割据、外忧内患的年代,胡政之经营的《大公报》,既坚持了新闻事业的理念,也使报纸有了赢利,兼顾了文化事业的营利性和非营利性。胡政之操守报业的报格,将报纸营业当事业来做,具有“做大事业”的长远目光,其过人的洞察力,复合型的才智和为事业奋斗的精神,是经营《大公报》成功的关键。In the age of Chinese civil war, the newspaper named Da Gong Bao, which was executed by Hu Zhengzhi, insisted on the ideal of Journalism and made profits of newspaper business, keeping a good balance between the profit and nonprofit of the culture industry. Hu＇s personal integrity to journalism, outstanding insight, farseeing of ＂big enterprise＂ and multiple intelligences, were the key points to the success of Da Gong Bao.

关 键 词：胡政之 大公报 文化产业 经营理念 

分 类 号：G219.29[文化科学—新闻学] K825.8[历史地理—历史学]