关于我国农村批零业态实现连锁经营的思考  

On the retail and wholesale chains in Chinese rural areas

作　　者：李芬儒[1] 宋榕[2] 

机构地区：[1]河北经贸大学工商管理学院,河北石家庄050061 [2]河北经贸大学教务处,河北石家庄050061

出　　处：《河北师范大学学报（哲学社会科学版）》2006年第6期43-48,共6页Journal of Hebei Normal University(Philosophy and Social Sciences)

基　　金：河北省哲学社会科学规划研究项目<河北省农村消费品市场的发展研究>(批准号200502018)的阶段性成果

摘　　要：在我国农村批零业态发展连锁经营可产生低价格优势,提高其经营管理水平和竞争优势。在农村零售业态发展连锁店的主要途径:1.城市大中型零售业态或有实力的连锁企业向农村发展连锁店;2.充分利用供销社已有的系统和网络优势开办连锁店。农村批发业态发展连锁经营的主要途径:1.大型商业批发商和零售业批发以连锁经营形式向农村扩展;2.商业批发市场向农村发展连锁市场。It is argued that the chain of retails and wholesales in Chinese rural areas may help lower the price, and thus enhance the strength of management. And the approaches to the proposed retail chains development include： 1. the urban large or medium-sized retail business expands to the rural areas; 2. the proper use is made of the existing commercial cooperative systems and networks. Meanwhile the wholesale development may also have two approaches： 1. large-sized whole earners expand to rural areas via the sale chains; 2. commercial wholesales expand to the rural.

关 键 词：农村市场 零售业态 批发业态 连锁经营 

分 类 号：F723.82[经济管理—市场营销]