网络广告媒介的发展趋势及其创新  

The Trerd of Adertising Media Innovation

作　　者：李振国[1] 纪淑平[2] 

机构地区：[1]河北师范大学新闻传播学院,河北石家庄050091 [2]河北经贸大学商学院,河北石家庄050091

出　　处：《商业研究》2006年第21期198-200,共3页Commercial Research

摘　　要：Internet的发展及其广泛应用正深刻影响和改变着各行各业,对广告业的影响也日趋突出。以Internet为基础的互联网正在成为广告主与消费者沟通的最廉价的工具,也成为广告主推介产品、宣传自己的有效平台。在网络化和全球化的条件下,Internet将会深刻地影响广告主及其受众对媒介的选择习惯,并促使这种传播媒介更加广泛应用和完善。Intemet has had tmdoubtly deep and far reaching influence on all over the business, especially advertising industry. Internet has become even the cheapest cartier of achieving the communication between advertiser and consumer, in ease of product marketing. Under the conditions of globalization, it is affecting the decision of adertiser and the public in choosing medium in order to realize the perfection and more extensive use of this means.

关 键 词：互联网 广告媒介 特点 发展与创新 

分 类 号：F713.80[经济管理—广告]