3G价值网业务模式的研究  

Research of Business Model of 3G Value Network

作　　者：钱慧[1] 吕廷杰[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《电信科学》2006年第11期40-43,共4页Telecommunications Science

摘　　要：价值网是价值链发展的高级阶段,它的优势在于可以使网上的各成员在充分共享信息和知识的基础上,利用彼此的互补优势和资源,共同满足客户的多样化需求。3G时代是个新的融合电信时代,移动互联网发展,新经济的崛起产生新的商业模式,重新思考价值链已经提到了议事日程,本文根据以客户为中心的3G价值网的理念对运营商提出了一些建议。Based on sharing information and knowledge, value network can make the members match with each other and meet the diversified needs of consumers together .The 3G ear is a new ear which is being merged telecommunication ear ＆the development of mobile intemet.New economy＇s rising generates new business model, so the new agenda of reconsideration of new value chain has being brought up.This article is based on idea of 3G value network service pattern regarding the customer as the centre, and put forward the proposal to the operation business.

关 键 词：第三代移动通信 价值网 价值链 

分 类 号：F270[经济管理—企业管理]