产业成长期市场占有率抢先战略指导下企业利润的变动分析  

The fluctuation analysis of enterprise profits by the guide of market-share-first strategy on industry growing period

作　　者：李勇辉[1] 罗韬[1] 

机构地区：[1]湘潭大学商学院,湖南湘潭411105

出　　处：《北京市财贸管理干部学院学报》2006年第2期34-38,共5页Journal of Beijing Institute of Finance and Commerce Management

摘　　要：市场占有率抢先战略被产业成长时期许多企业采用,但在实施过程中利润的下降速度却难以控制。本文对产业成长过程中市场占有率和利润之间的变动进行了分析,并重新认识了抢先战略指导下未来利润的增长来源,这对于指导企业正确运用抢先战略以及未来利润的提升方面都具有理论参考价值和现实指导意义。The market-share-first strategy is adopted by many enterprises on growing period of industry, but in the process of carry out the speed of profits descend is hard to control. This text to analysis the fluctuation process between market share and profits with industry growing, and give a new understanding for future growth source of the profits. This has important meaning to guide enterprise use market-share-first strategy rightly and how to promote future profits.

关 键 词：市场占有率 利润 抢先战略 竞争优势 

分 类 号：F275.4[经济管理—企业管理]