新产品开发的标准对企业战略的影响——提高福建制造业竞争水平思考之一  

The effect of standards for developing new products on enterprise strategy:Reflection on enhancing the competitiveness of Fujian manufacturing industry

作　　者：刘元芳[1] 

机构地区：[1]福建工程学院工程管理系,福建福州3500014

出　　处：《福建工程学院学报》2006年第6期755-758,共4页Journal of Fujian University of Technology

基　　金：福建省教育厅人文社科研究项目(JA05135S)

摘　　要：阐述了相容性与用户界面2类不同的标准,分析了影响企业选择不同标准的要素,讨论了不同的标准对企业战略的不同影响,认为福建制造企业在创建自主创新产品、走向全球市场中应该同时强调相容性标准与用户界面标准,尤其是应该重视开发用户界面标准,这是提高福建制造业竞争水平的途径之一。Two types of standard compatibility and enterprise to choose a standard are analyzed. Effects user interface are discussed. Factors for an of the two different standards on enterprise strategy are expounded. To enhance the competitiveness of Fujian manufacturing industry, it is maintained that the user interface should be stressed and that both the compatibility and user interface should be adopted to create new products and to introduce products to the international market.

关 键 词：标准 新产品开发 福建制造业 企业战略 影响因素 

分 类 号：F273.2[经济管理—企业管理]