新时期企业竞争态势分析及战略思考  

The Strategic Analysis on the Trend of Competition in the New Period

作　　者：陈玉梅 毛筠[2] 

机构地区：[1]上海机电学院经济工程系,上海200240 [2]浙江万里学院商学院,浙江宁波315000

出　　处：《商业研究》2006年第23期104-106,共3页Commercial Research

摘　　要：伴随着经济全球化浪潮,伴随着中国加入WTO,最近两年我国企业之间的竞争呈现出诸多新特征,企业只有对自己所处的经营环境、自己的优劣势等予以高度关注,认真分析,才能应对竞争新态势,并适机发展壮大。With the wave of the economic globalization especially China entry into the WTO, the enterprise competition has manifested many new characteristisc. Under the new conditions, Chinese enterprises need pay close attion to their own advantages as well as disadvantages to design the approprinte strategies for survival and development.

关 键 词：竞争 连锁业态 电子商务 供应链 

分 类 号：F270.7[经济管理—企业管理]