新钢船板创中国名牌实践与思考  

Practice and Thinking about Ship Plates Producing Chinese Famous Brand at Xingang

作　　者：邹瑞玲[1] 陈英平 卢宏（翻译） 

机构地区：[1]新余钢铁有限责任公司,江西新余338001 [2]江西省冶金集团公司,江西南昌330046 [3]不详

出　　处：《江西冶金》2006年第6期39-42,共4页Jiangxi Metallurgy

摘　　要：总结了新钢公司船板创中国名牌产品工作的经验,论述了新钢公司在加强质量管理、实施精品战略方面所采取的方法和举措,并就今后如何保护和发展名牌提出了建议。The working experience of ship plates prodcing chinese famous brand at Xingang is summarized. The measures and using ways to strengthen quality management, to implement optimum product strategy are discussed. Meanwhile, the proposals how to protect and develop famous brand in the future are put forward.

关 键 词：中国名牌 精品战略 质型管理 建议 

分 类 号：F273.2[经济管理—企业管理]