数据挖掘在金融行业CRM中的应用  

The Data mining applying on financial profession CRM

作　　者：岳小婷[1] 

机构地区：[1]东北财经大学经济信息系,辽宁大连116025

出　　处：《辽宁税务高等专科学校学报》2006年第6期61-63,共3页Liaoning Taxation College Journal

摘　　要：金融行业的业务特点决定了它必然要处理海量的数据,激烈的行业竞争决定了它对信息化领域有着更为迫切的要求。数据挖掘技术可以帮助金融企业公司获取最有价值的客户,然后针对客户特点采取独特的产品或市场营销战略,以求获得最佳收益。The service characterization on financial profession has decided that it must process the magnanimous data. At the same time the profession competition has decided its urgent request to the information. The data mining technology may help the finance enterprise to gain the valuable customers, then adopts the unique production or strategy on the market marketing according to the customer characteristie, so that obtaining the best income.

关 键 词：数据挖掘 交叉销售 金融业 

分 类 号：F730[经济管理—产业经济]