虚拟创新联盟的管理重点与CBB计划成功的关键  

Management Issues of Virtual Innovation Alliances and Key Success Factors of CBB Project

作　　者：王安宇[1] 司春林[1] 

机构地区：[1]复旦大学管理学院,上海200433

出　　处：《科学学与科学技术管理》2006年第12期76-79,共4页Science of Science and Management of S.& T.

基　　金：国家自然科学基金资助项目(70502010);教育部人文社会科学研究重点资助项目(02JAZ790003)

摘　　要：CBB计划就是构建以Intel公司为盟主,由PC供应链节点组成的从事产品开发和销售的虚拟创新联盟,被认为是充分利用外部资源进行组团式竞争的有效方式和模式,在向成员企业提供诸多优势的同时,也给发起者带来了众多管理难题,比如尽快获取成员企业和客户的认同、采取合适的治理机制、实施有效的界面管理和积极防范虚拟合作风险等。In the CBB project, Intel Corporation allies itself with some members on the notebook PC supply chain to establish a virtual innovation alliance which is regarded as the most popular method of making the best of external resources to compete among groups. The alliance brings the sponsor with many difficult operational problems while offering number of advantages which includes organizational identification from members and clients, proper governance mechanisms, effective interface management and active steps against the risks during the virtual cooperation.

关 键 词：虚拟创新联盟 组织认同 治理机制 界面管理 风险管理 

分 类 号：C939[经济管理—管理学] F273.7