电力营销管理从市场入手  

Carrying out electric power marketing management from market

作　　者：孙忠文[1] 

机构地区：[1]华北电力大学工商管理学院,北京102206

出　　处：《黑龙江电力》2006年第6期406-408,共3页Heilongjiang Electric Power

摘　　要：营销管理是保证电力企业有效运营的重要手段。结合营销基本理论和电力市场特点,从市场入手讨论电力企业的营销、服务、发展等环节,提出了适应市场经济形势下的营销策略。Marketing management is an important means to ensure that electric power enterprises run effectively. Combined the basic theory of marketing with the features of electric power market, marketing, service and development etc. was discussed in view of market, the marketing strategy suitable for market economy condi- tion was put forward.

关 键 词：营销管理 电力市场 客户关系管理系统 

分 类 号：F407.61[经济管理—产业经济]