基于PPT战略的神农架旅游深度开发探讨  

Study on Shennongjia Tourism Deep Exploration Based on PPT Strategy

作　　者：廖兆光[1] 

机构地区：[1]中南财经政法大学工商管理学院,武汉430060

出　　处：《边疆经济与文化》2007年第2期18-21,共4页The Border Economy and Culture

摘　　要：PPT战略最先是由英国国际发展局提出的,其目的在于促进贫困人口经济利益的最大化,致力于贫困人口发展机会的开发。基于PPT战略,神农架的旅游深度开发要搞好三位一体的旅游格局,旅游形象三大层面,旅游产品三大品牌,三区一式旅游开发金三角和旅游深度开发的外部协作区。PPT strategy was first carried out by British international development bureau, aimed at improving poverty people＇ s interests to be maximum and exploring developing opportunity for them. Based on PPT strategy, Shennongjia tourism deep exploitation should emphasize on such aspects： set up merging three sides into an organic whole; building up tourism image in three fields and three brands; developing tourism in three areas by one style; constructing out space cooperation area for gold triangle and tourism deed exploitation.

关 键 词：PPT战略 深度开发 神农架 

分 类 号：F590[经济管理—旅游管理]