自主创新与民营企业品牌竞争力提升——中国民营企业品牌竞争力50强和品牌竞争潜力企业100家分析  

Independent Innovation and the Upgrade of Brand Competitiveness of Private Enterprises

作　　者：刘迎秋[1] 赵少钦 刘艳红[1] 

机构地区：[1]中国社会科学院研究生院 [2]国家发改委体改司

出　　处：《财贸经济》2007年第1期76-82,共7页Finance & Trade Economics

基　　金：中国社会科学院2005年重点课题(代码YZDN);中国社会科学院民营经济研究中心与浙江省工商局合作研究项目:"中国民营企业竞争力研究:品牌与竞争力"阶段性研究成果

摘　　要：本文首先提出了品牌竞争力概念、指标体系和计算方法,然后根据问卷调查结果,对制造业民营企业中品牌竞争力50强和最具品牌竞争潜力的100家企业进行了对比分析,探讨了影响企业品牌竞争力的自主创新因素,提出了进一步提升民营企业品牌竞争力的对策建议。After defining the concept of brand competitiveness,the composition of the index and its measuring methods,the paper conducted a comparative analysis on China's top 50 private enterprises with strongest brand competitiveness and top 100 private enterprises with the potential of strongest brand competitiveness on the basis of the questionnaire survey results.Such analysis arrived at a conclusion that the independent innovation has been playing a key role in promoting the brand competitiveness of private enterprises.The paper finally put forward proposals on how to further promote the brand competitiveness of private enterprises in China.

关 键 词：民营企业 自主创新 品牌竞争力 

分 类 号：F276.5[经济管理—企业管理]