提升广告信息的传播力  

Resolving the Spreading Capacity of Advancing the Advertisement Information

作　　者：黄志华[1] 

机构地区：[1]天津市工会管理干部学院,天津300170

出　　处：《天津市工会管理干部学院学报》2006年第4期47-49,共3页Journal of Tianjin Trade Union Administrators’ College

摘　　要：就目前我们面对的广告环境,探讨解析如何有效地提升广告信息的传播力,强调不能再仅仅停留于只是单纯重视媒介的强势与否、影响力的大小及注意力的程度,应该放眼广告信息传播的整个过程,从广告信息传播的每个细节入手,才能提升把握广告信息传播的效力。As to the advertisement environment that we must face to at present, we should discuss and can not only suspend at the position of only simply stressing whether the medium has the strong force or not ,and the affection force is big or small and the attention, but also, we should scan the whole spreading process of the advertisement information widely again, we should start our work with every detail from spreading the advertisement information, only in this way, we could advance and master the effectiveness of spreading the advertisement information.

关 键 词：信息 传播力 信息传播过程 

分 类 号：F713.8[经济管理—广告]