强势品牌与明星广告  

Powerful force brand together with star＇s advertisement

作　　者：车俊英[1] 苟耀春[2] 

机构地区：[1]甘肃联合大学艺术学院设计系,甘肃兰州730000 [2]江西理工大学应用科学学院,江西赣州341000

出　　处：《科技信息》2006年第10X期230-230,共1页Science & Technology Information

摘　　要：强势企业的广告应放在企业文化、企业品牌文化的巩固和不断的深入人心，在选用广告模特时更应把注意力放在广告模特特质与品牌特质的统一上，而非生硬的嫁接明星被应，让品牌丧失了品牌本身应具有的亲和力。The powerful farce business advertisement ought to be place in the business culture ,Striking root in the hearts of the people with is continuously consolidated in business brand culture ,Be living to choose the advertisement standard still more ought to place attention in when particular in advertisement standard attribute together with brand uniteing of attribute ,But the not not polished grafts star＇s effect ,Allow the brand forfeit the affinity that the brand in itself ought to have.

关 键 词：附加价值 品牌文化 经营理念 

分 类 号：F273.2[经济管理—企业管理]