透视春兰多元化  

The analysis about diversification strategy of Chunlan group.

作　　者：史广军[1] 郝立辉[2] 

机构地区：[1]东北财经大学MBA学院 [2]吉林石化公司生产运行处

出　　处：《时代经贸（下旬）》2007年第03X期75-75,93,共2页Economic & Trade Update

摘　　要：本文通过深入剖析春兰集团多元化三个台阶的发展状况,归纳了企业多元化应具有的先决条件。希望能够使企业充分认识多元化优缺点,从而使企业能够避免落入盲目多元化的陷阱。According to the analysis about diversification strategy of Chunlan group, 1 induce the pre - resource that the diversified corporation should have, Diversification strategy has its advantage and disadvantage, so that the corporation should realize it and implement the strategy modestly.

关 键 词：多元化 春兰集团 企业管理 施工企业 

分 类 号：F271[经济管理—企业管理]