基于知识产权保护的风险企业市场进入策略  

Market Entry Strategy for Venture Enterprises Based on Intellectual Property Protection

作　　者：艾耕云[1] 徐晋[1] 

机构地区：[1]上海交通大学经济与管理学院,上海200030

出　　处：《武汉理工大学学报（信息与管理工程版）》2007年第2期88-91,共4页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金资助项目(70172001)

摘　　要：分析了在知识产权保护下风险企业采取不同市场进入策略的原因,给出了风险企业的策略选择与知识产权保护力度、风险企业数目之间的定量关系。只要风险企业数目达到一定的量,采取消极市场进入策略就有可能成为风险企业的最佳选择。随着风险企业数目的增加,政府对侵权行为的查处概率与惩罚力度必须满足一定的数量关系,才能促使风险企业采取积极的市场进入策略,从而通过鼓励竞争与科技进步,推动经济的发展。This paper analyzes the reasons of different market entry strategies selected by venture enterprise under intellectual property protection, and then provides the correlations of entry strategy, intellectual property protection and number of venture en- terprise. It is found that with the number of venture enterprise increasing, a negative strategy may be the best choice for venture enterprises. So correspondingly, investigation and punishment for infringement carried by the government must be varied to com- pel the venture enterprise to adopt active entry strategies. Thus the innovative enthusiasm of venture enterprises are encouraged, and then the economy will be developed by competition and science and technology progress.

关 键 词：知识产权保护 风险企业 市场进入 

分 类 号：F272.5[经济管理—企业管理]