基于一对一营销的江门电力客户服务  

Research on power customer service of Jiangmen based on one to one marketing

作　　者：杨晓艺 刘新才 甘卓文 

机构地区：[1]广电集团有限公司江门供电分公司,广东江门529000

出　　处：《电力需求侧管理》2007年第2期45-47,共3页Power Demand Side Management

摘　　要：从客户关系管理(CRM)和一对一营销理论的角度出发,提出了供电企业营销服务的重点应放在重点客户身上,介绍了江门供电分公司开展一对一营销服务活动的方案及实施成效。通过一对一营销服务活动,提高了客户满意度,减少了客户企业电费开支,促进了客户企业用电管理水平的提高。The article brings forward that the emphasis of marketing service should locate on customers from the point of CRM and one to one marketing theory. It introduces the scheme and implementation effect of the marketing service actions in Jiangmen. Through the actions, the satisfaction indicator is proved and the tariff of customer is reduced. It also promotes the management level of power utilization.

关 键 词：客户关系管理 一对一营销服务 客户经理 服务效益 

分 类 号：F407.61[经济管理—产业经济]