从伦理学角度看广告设计  

Study on Advertisement Design from Ethnics Point of View

作　　者：朱莹[1] 许喜华[1] 

机构地区：[1]浙江大学,杭州310027

出　　处：《包装工程》2007年第3期144-145,170,共3页Packaging Engineering

基　　金：浙江省自然科学基金项目(Y104256)

摘　　要：从社会学的角度,探讨了广告设计与伦理学的关系,提出了将伦理学引入广告设计评价体系的重要性。平面广告设计应跳出初级需求的樊篱,向高级需求过渡。The relationship between ad design and ethnics was discussed fromsociology point of view. The importance of ethnics to be introduced into the judgment system of ad design was put forward. It was suggested that graphic ad design should step out basic need＇s scope, get rid of simple visual stimulation, and go to upper level of need.

关 键 词：平面广告设计 伦理学 视觉刺激 广告评价标准 性感广告 

分 类 号：J524.3[艺术—艺术设计]